In the world we live in today, access to information is as simple as just clicking on a button either on their tablets, laptops or smartphones, and they can have access to all the information that they require. Just a matter of seconds, you can access all the information you need or want access to, all you have to do is open a device that can access the Internet and also have an active Internet connection. Wherever it is that you will go to the earth today, you are likely to find an Internet connection because of how it has become widespread especially in the recent past. Regardless of where you go, whichever country or whatever city, you will find an Internet connection. The strength and speed of the Internet connection might vary but you will have access to the Internet. However, it is not everyone who is happy with the progress that has been made in terms of access to information. The managers who run companies that are in the business of providing services of producing physical goods, are not entirely happy with these progress. Product and service information are some of the examples of information that people might have access to. The moment people have access to this information, the competition that exists between companies that are in the same line of business increases. As a consequence, managers are charged with the responsibility of finding ways of still gaining competitive advantage and remaining the dominant brand in the market, through new, innovative and extremely creative strategies. Discounts are often used as a strategy be managers to gain the attention of both already existing customers in the prospective customers. Discounts come in very different forms and variations such as percentage discounts and rebates. In this article, we shall seek to shed light on the advantages that come with using rebates as a form of discounts.
The first advantage of using rebates is that it encourages customer loyalty. Customer loyalty is a very important aspect to any company because when encouraged, customer loyalty will end up saving the company a dollar or two that would otherwise be used in advertising. This is possible through the word-of-mouth that the loyal customers will do on their friends and colleagues, making them new customers.
Another reason you might want to use rebates is that it has been proven to be very effective when it comes to attracting prospective customers. Everyone Lexington there are given a discount on products and services they use and this can be a very effective strategy of winning customers over from competitive brands.